IPG Health in Europe

IPG Health in Europe is driven by a healthy obsession with creating game-changing marketing solutions for global consumers, patients and healthcare professionals.

We are 1,000 passionate and motivated health communicators committed to doing what's right for our clients, their brands and our people.

Explore our offerings in the following countries:

As one of the leading health marketing networks in Europe, we bring immediate value to clients through greater integration of specialized capabilities, efficient production and end-to-end delivery, allowing them to accelerate their impact on patients and people around the world. These clients, including top global pharmaceutical companies, countless startups, and biotech, life science and biopharma companies, appreciate that we offer a multitude of services.

Innovation, science, data, sustainable strategies and creative excellence are our core business. As part of IPG Health, we’re relentless about combining our strengths to enable clients to maximize their business and brand value in Europe’s key markets.

Award-winning creative

Ad Age

ADC

Cannes Lions

Clio Health

COMPRIX

Festival de la Communication Santé

London International Awards

Salud Festival

McCann Health London

Tear Couture Look Book

The Tear Couture Look Book aims to convince Fashion and Textiles CEOs to commit to safer practices around the handling and storage of Sulphuric acid, widely used in their industrial processes. World-renowned photographer Rankin helped tell the story of acid attack survivor Patricia Lefranc, in the familiar format of a seasonal fashion look book. And the world noticed.

McCann Health Barcelona

Heliocare

We had a challenge: to introduce the Heliocare range of sunscreens to the general public and promote a healthy life in the sun. And we achieved this with the help of the best possible ambassador, Rafa Nadal. Inspired by his values of effort, responsibility, and humility, we developed the campaign “Give your all to what’s important, protect yourself from the sun.”

IPG Health in Germany

Hexyon Pixibücher

Fear of vaccinations can be a major stressor. This is also the case with Hexyon®, a vaccine to protect against infectious diseases such as diphtheria and tetanus, which is used in infants and children from the age of 5. To allay fears, we have developed a children's book that parents receive from their pediatrician and that provides information and education in a playful way.

McCann Health Paris

Luxturna

Children with an Inherited Retinal Disease risk blindness as the disease progresses. A treatment exists, but early diagnosis is crucial. We must act now, before it’s too late.

McCann Health Boot

The Willchair

We turned a wheelchair - the greatest fear for every newly diagnosed multiple sclerosis (MS) patient - into a beautiful, ordinary chair designed around their stories and advances in treatments to help hundreds of young patients to see a different and bright future.

McCann Health London

Smart Plants

"Smart Plants," for UK retailer Plant Drop, allows consumers to buy plants based on their pollution-reducing qualities rather than purely aesthetic ones; so that they don’t just look good, but do good too.

Experiential & Events offering

With our unique network-wide expertise, our Experiential & Events team in Europe creates memorable, tailor-made experiences for our clients, guiding them from ideation to final concept.

Learn more about Experiential & Events

An image of a booth at an event taken from above

Leadership

Joerg Hempelmann

Joerg Hempelmann brings strong expertise in communications, brand building, lifecycle management, digital strategy, marketing and an entrepreneurial spirit to his position as President of IPG Health in EMEA and APAC. He shares the vision to create game-changing marketing solutions for consumers, patients and healthcare professionals. As President of IPG Health EMEA, Joerg is the driving force in establishing and growing the IPG Health offering across Europe, the Middle East and Africa, which includes offices in the United Kingdom, Germany, France, Spain and affiliates in Italy, Poland, Romania, South Africa and Turkey. In 2024 his role expanded to also lead the network’s offering in the APAC region, which includes agencies in China, Japan and India. Joerg works closely with the leadership in these regions maximizing the sharing of resources, optimizing utilization, and knowledge sharing across the regions and the rest of the global IPG Health network. With a strong focus on innovation, Joerg founded JNB Health Advertising near Frankfurt am Main in 1994 — a leading health communications company in Germany — which was acquired by McCann Worldgroup and merged with McCann Health in 2011. Following the acquisition, Joerg led McCann Health Germany, driving innovative solutions for the network’s healthcare clients. In 2018, he took on the role of President of FCB Health Europe. Under his leadership, the network earned an enviable reputation with a comprehensive offering that combines science, strategy, and creative that delivers best-in-class services to clients. Over his career, Joerg has worked in virtually every therapeutic category, from high science and OTC to devices and diagnostics, across every phase of a brand’s lifecycle. Prior to joining IPG Health, he worked for WPP and Sudler & Hennessey. Joerg embodies exceptional leadership qualities. A remarkable manager, he skillfully navigates challenges with passion and a visionary approach. He is a catalyst for client success, consistently creating opportunities and presenting innovative ideas that redefine industry standards. His collaborative leadership fuels equity, diversity and inclusion across the network’s business, inviting everyone to become an integral part of the IPG Health success story. Joerg is a graduate of the Academy for Marketing and Communication in Frankfurt, Main (Germany).

Joerg Hempelmann

President, EMEA & APAC

Caroline Smith

Caroline Smith is the Executive Director of Talent for IPG Health agencies in Europe & APAC, including the network’s Medical Communications agencies. With 20 years in the broader IPG network, Caroline has built a successful HR career centered on ensuring talent’s growth and wellbeing. As a strategic partner to the executive leadership team in Europe, Caroline drives excellence in employee experience throughout the talent lifecycle. She has built a highly regarded specialist HR team in the region that helps catapult business growth and designs, drives and delivers industry-first people initiatives that align with global HR practices. Caroline’s healthy obsession with attracting, developing and retaining the industry’s best talent is anchored in a steadfast belief in offering people careers, not just jobs. The capability of the line management group is of particular interest to her, as is hiring a diverse group of people who have a lifelong commitment to learning. Caroline is excited for the future of IPG Health and looks forward to the positive difference the network can help drive in patient outcomes, all through the skill, dedication and creativity of our people partnering with our valued clients.

Caroline Smith

Executive Director, Talent, IPG Health in Europe & APAC

Inka Ficht

As Executive Director and EVP of IPG Health in Germany, Inka Ficht oversees the operational management of Germany’s largest healthcare marketing network. With over 20 years of experience in healthcare communications in Rx, OTC, and consumer healthcare, she brings a strong track record of leading international teams and cultivating impactful client partnerships. Inka’s expertise spans across a broad range of therapeutic areas, including women’s health, immunology, neurology, cardiology and oncology. Her appointment underscores IPG Health’s commitment to deepening our client focus and fostering innovation across our Frankfurt, Munich and Berlin agencies. With a strong emphasis on network integration and interoperability, Inka is dedicated to strengthening collaboration with clients in Germany while fostering deeper connections across IPG Health’s global network. By driving seamless integration between teams and capabilities, she aims to unlock new synergies, develop innovative, creative solutions and fuel sustainable growth—ensuring even greater impact for clients. Prior to this role, Inka served as Executive Director of Specialty Services in Europe and Client Engagement Director, where she played a key role in expanding strategic, partnership-driven client relationships at a European level. A true example of career growth within IPG Health, she first joined the company in 2011 and has since been instrumental in shaping its success.

Inka Ficht

Executive Director, IPG Health in Germany

Robert Schumacher

As a Client Engagement Director at IPG Health Europe, Robert Schumacher draws from a treasure trove of experience. Ever since joining the network over 20 years ago, he has demonstrated a keen understanding of the healthcare market, a legendary intuition for great concepts and a passion for developing new ideas. His expertise ranges from Rx, MedTech and OTC brands on a national and international level via DTC and below the line experience, to integrated campaigns, direct marketing and events. Robert not only ensures smooth implementation of projects but also loves to immerse himself into creative and strategic processes. The dedication and motivation that Robert displays when working for and with clients make him a great counterpart in the development of truly inspiring concepts.

Robert Schumacher

Client Engagement Director, IPG Health in Europe

Fátima Ruiz-Moreno

As a Client Engagement Director at IPG Health Europe and Regional Lead for Global Clients in Europe, Fátima Ruiz-Moreno has over 12 years of international leadership and successful business management experience developing commercial teams within advertising and health tech. She has lived in 10 different countries and worked across 60 different markets including LATAM, APAC and MENA in the media and advertising industry. Fátima coordinates global and regional hubs across our agencies in Europe. By building on best practices in effectiveness and efficiency, careful review and rapid learning, she ensures operational excellence that is closely aligned with the strategic intentions of our global clients. Recently, Fátima has driven innovation and patient connections working in e-health, helping patients and HCPs communicate better with each other. From a data-led perspective, Fátima brings a consumer lens approach to healthcare and has expanded IPG Health Europe’s building engagement and connections.

Fátima Ruiz-Moreno

Client Engagement Director, IPG Health in Europe

Michael Le Brocq

As Managing Director of SOLVE(D), EMEA & APAC, Michael Le Brocq leads a multi-disciplinary team of data analysts, data scientists, behavioral scientists, media experts and digital transformation advisors across the region. He and his team provide clients with solutions to the ever-increasing need for effective, measurable omnichannel marketing campaigns, enabling clients and their brands to attach human meaning to every interaction in health. Michael has worked in healthcare communications for more than 25 years as a pharmaceutical marketer for Pfizer, Novartis and Stiefel, as part of several successful healthcare start-ups, as a planner and strategist for global advertising agencies, and in leading positions across various Interpublic agencies.

Michael Le Brocq

Managing Director, SOLVE(D), EMEA & APAC

Isabel Rojas

As Group Head of Planning for IPG Health in Europe, Isabel leads the strategy discipline across the region with teams in the UK, Spain, France and Germany. She has nearly two decades of experience in marketing, advertising and media, having worked in client and agency roles. Isabel has worked at global, regional and UK levels, gaining experience across multiple product categories including healthcare, personal care, telecom, beverages and consumer goods. Her work in biologics and biosimilars brands spans various therapeutic areas such as respiratory, neuroscience, cardiology, oncology, dermatology and women’s health. Isabel’s strategic work has been foundational for award-winning creative campaigns that have been recognized by PM Society, The Drum Roses and Creative Floor, with a D&AD shortlist and a Lürzer’s Archive publication. She has a healthy obsession with identifying challenges, uncovering insights and designing strategies to help brands succeed, and is on a mission to grow the strongest planning team in healthcare communications across Europe – delivering outstanding results that inspire our clients and our people.

Isabel Rojas

Group Head of Planning, IPG Health in Europe

Jonathan Kukathasan

As President of IPG Health UK, Jonathan Kukathasan oversees operations for FCB Health London, FCB Health Hampshire and McCann Health London. Prior to his country-wide role with IPG Health, Jonathan spent over 15 years at McCann Health London, holding various instrumental leadership positions that helped drive the agency’s exceptional growth. During this time, Jonathan worked across several therapeutic areas including respiratory, oncology, immunology and vaccines at local, regional and global levels across established brands, portfolios and first-to-market drugs. He is skilled at translating complex healthcare issues into simple, effective storytelling that changes lives. Jonathan is extremely passionate about improving health outcomes, in particular the crucial role that EDI plays in this. Coming from a family of healthcare professionals and equipped with a global perspective of health challenges, he is experienced at building a diverse and inclusive culture as a means to driving health equity.

Jonathan Kukathasan

President, IPG Health in the United Kingdom

Claire Vancappel

After joining IPG Health over 10 years ago, and with several years of professional experience in pharmaceutical and agency communications, Claire Vancappel began serving as Managing Director of IPG Health France in 2022. Claire’s areas of expertise range from Rx to OTC, consumer health to medical communication and beyond. She has immense experience across different therapeutic areas including neurology, respiratory, oncology, inflammatory bowel diseases, ophthalmology, dermatology, diabetes and HCV, among others, and has collaborated with top healthcare companies including Novartis, MSD, GSK, ViiV, Janssen and Pfizer. She leads the integration of creative, strategic and medical teams to create insightful and groundbreaking campaigns for clients. Claire’s healthy obsession is to be involved in the birth of a project from brief to final execution. She was honored by McCann Health with the Commitment Award in 2020, as well as the Chairman's Award in 2018.

Claire Vancappel

Country President, IPG Health in France

Loris Marchet

As President of IPG Health Spain, Loris Marchet heads the operations of the award-winning FCB Health Barcelona, FCB Health Madrid, McCann Health Barcelona and McCann Health Madrid, providing cutting-edge marketing and communications services to the country’s leading pharma companies and health clients. Throughout his over 25 year career, most of which has been spent with IPG as part of MRM, McCann Health, FCB Health Europe, and now IPG Health, Loris has led the marketing of regional and global clients in Europe, the UK, the United States and Latin America, and has helped to build some of the most successful brands. His experience covers a broad range of therapeutic indications including aesthetics, CNS, dermatology, infectious diseases, oncology, respiratory, rheumatology and women’s health, among others. He has collaborated with OTC, Rx and consumer brands across communication disciplines including professional advertising, DTP/DTC, public relations and digital communications.

Loris Marchet

President, IPG Health in Spain

Max Lechner

As President of IPG Health Germany, Maximilian Lechner oversees the local presence of the largest health marketing network, consisting of four operating agencies – IPG Health Frankfurt, IPG Health Munich, McCann Health Frankfurt and FCB Health Frankfurt – as well as a hub in Berlin. He has been with IPG Health since 2018, leading the country’s integrated team and agency business. Max has more than 15 years of experience serving major health clients ranging from pharmaceutical companies to hospital institutions and medical organizations. Under Max’s leadership, IPG Health has become one of Germany’s most acclaimed health communication operations.