The latest from MM+M recaps IPG Health’s exclusive Innovation Week event, which brought together industry experts and partners to explore how AI and other emerging technologies are shaping the healthcare marketing industry.
“By bringing together our employees, clients and partners from around the world to explore how AI and modular content are changing how we work, we are fueling the next generation of game-changing ideas to elevate brands,” said Graham Johnson, Chief Operating and Product Officer, IPG Health.
With more than 2,300 virtual and in-person attendees, the event featured panels, hands-on workshops and interactive sessions focused on AI, the shifting patient-doctor dynamic, patient experience and more.
“This year’s IPG Health’s Next: Innovation Week was not just about how AI is reshaping healthcare marketing, but about the people who actively bring those ideas to life. Building meaningful connections can open up new possibilities for innovation and impact.” — MM+M
