In the latest from Pharmaceutical Market Europe, Jane Sneddon, Group Director, Omnichannel Strategy, IPG Health Medical Communications, and Alex Muller, EMEA Group Head of DDM and Engagement Strategy, SOLVE(D) Europe, discuss the value of AI in healthcare communications, and how it can help develop a robust understanding of audiences.
They highlight how, over the past year, they've used AI to craft personalized messaging across a range of Med Comms projects, all grounded in IPG Health’s EPICC solution.
“By offering multi-dimensional representations of HCPs, patients and their experiences via AI-driven analysis, we can ensure effective communication by continually adapting as people’s interests, behaviors and needs evolve.”
