Alex Muller, Head of Data-Driven Marketing and Engagement at SOLVE(D), tells Little Black Book that proving creative impact in healthcare can be challenging, but that AI and data-driven insights have allowed us to uncover customer insights at a much faster rate.
He highlights how IPG Health is leveraging their EPICC platform to "dive into vast amounts of data and unstructured information to uncover customer insights like never before.”
“Our industry has a unique opportunity — and responsibility — to use creativity, data and technology to make a real difference in public health,” Alex said. “So, I’m hopeful that as healthcare marketing uses more of those analytical tools, AI, and more work gains visibility in effectiveness awards, we will become a shining light in showing how we positively contribute to society and help save lives.”
