Because, in our mind, there’s nothing more important than health, we challenge ourselves to push the boundaries in healthcare advertising and create work that has never been seen before. Work that grows businesses and changes lives. We have a healthy obsession with creativity, technology and data – creating big and smart ideas that create behaviors.
We create work that can’t be ignored.
Ditch the Vape
"Ditch the Vape. Get what’s yours" is the latest anti-vaping collaboration between McCann Global Health and The Evelyn Lilly Lutz Foundation. The film shows how the average $1,000-1,500 that teens spend annually on vaping could be better spent on other experiences and hobbies. It’s a refreshingly different approach to the usual anti-vaping messaging, focusing on the damage to teens’ wallets, not their lungs.
In the U.S., nearly 33 million people have osteoarthritis. To connect with these patients and show that we understand the endless friction that causes their pain, we created illustrations that represent the endless frictions in our society. Using hyper-detailed CGI, we developed a series of clashing, cartoon-like characters for use on indoor posters and social media—all to help promote the advanced relief offered by the Extremity Preservation Orthopedic Center.
Cardiac Christmas Cards
Illustrated in a beautiful, vintage style, the campaign showed classic Christmas scenes, but with a sobering twist. Amid the twinkling lights, prancing reindeer and gently falling snow, Santa is shown clutching his chest and collapsing, experiencing the devastating effects of a heart attack.
Love Me Not
In partnership with DomesticShelters.org and Safe in Harm’s Way, The Love Me Not initiative was created to alter the stereotypical thought paradigm of what abuse looks like by shining a light on nuanced forms. Executed as a large scale out of home campaign, the aim was to make vital resources visible and validate domestic violence experience.