Imagine an AI-powered engine that transforms data into actionable insights, activates audiences at speed and scale, and integrates with your tech infrastructure.
Our global, end-to-end platform for insights, creativity and content
EPICC is our proprietary data and insights platform that’s purpose-built for the unique needs of pharma and life sciences, customized for your brand to deliver unparalleled results.
Fueling our entire strategy and creative process, EPICC accelerates activation, content creation and personalization at speed and at scale. The kind of content that changes our customers’ behaviors, all done with the legal governance and compliance that our health and pharma marketers demand.
EPICC harnesses the industry’s most advanced data stack engineered for the unique needs of pharma and life sciences. Our data stack encompasses the largest breadth and depth of data inputs, including Acxiom, and can be seamlessly combined with clients’ first party data to boost deeper audience understanding and brand impact.
The platform fuses AI with insights from IPG Health’s behavioral science expertise and is complemented by ADELe, IPG Health’s genAI conversational interface, which democratizes data access to all stakeholders involved in the brand-building process.
EPICC powers omnichannel planning from the outset, seamlessly integrating with your technology and infrastructure.
Double-duty customer profiles designed to drive behavior change on the creative front-end and data back-end.
True 1:1 activation built on a richer, more dynamic view of the customer.
Using AI to expand our thinking, power our productivity and unlock unparalleled creativity, from ideation to exploration, EPICC accelerates concepts so we can generate and evaluate more ideas, and produce more content, than ever before.
Our self-sustaining omnichannel content ecosystem engineered to meet the ever-growing need for content delivered in larger volumes, and across more channels globally. This enables scalable and adaptable modular content and optimizes the efficiency of the omnichannel experience.
EPICC’s continuous, data-driven performance feedback loop enables real-time accountability, continual learning and optimizations to deliver content that is truly never finished.