Jack Vance, Managing Director, Data and Activation at IPG Health and SOLVE(D), and Julie Pilon, Chief Strategy Officer at IPG Health, joined MM+M to explore how we’re “leveraging the industry’s most advanced data stack for healthcare.”
Jack and Julie highlighted EPIC – our proprietary, tech-enabled data platform that transforms healthcare and audience data into actionable insights that fuel our creative output. They also discussed the evolving role of AI for creativity.
“[AI] is intended to make and add value to what we do every single day,” Jack said. “It is not intended to replace, and the endgame is not to have a generative AI-built campaign. It’s to have a great campaign that activates audiences, and generative AI will most likely be a part of it because it’s going to a part of everything that we do.”
