Every year over 1,500 acid attacks occur globally, with many more unreported.
Acid Survivors Trust International (ASTi) wanted to convince Fashion & Textiles CEOs to commit to safer practices around the handling & storage of Sulphuric acid, widely used in their industrial processes.
We partnered with world-renowned fashion photographer Rankin to create the Tear Couture Look Book. Endorsed by HRH Princess Anne, it tells the story of acid attack survivor Patricia Lefranc, in the format of a seasonal fashion look book.
Patricia’s story was heard around the world; 150+ pieces of press coverage across 30+ countries resulted in over eight million views from a global audience of billions, alongside social media support from Nicole Scherzinger, Katie Piper and Tracey Emin.
