Skip the Drama

People put off their colon cancer screenings for all kinds of reasons, from anxiety around talking with their healthcare provider to the hassle and drama around the actual screening. With Cologuard, they can skip the drama.

Entitled, “Skip the Drama,” two new spots went live during the 2025 NFL playoffs showcasing Game of Thrones and Housewives-esque scenery, where, let’s be real… there’s always drama. With these two ads that showcase just how easy colon cancer screening is, Cologuard is leaving the drama behind so people can get back to living their glorious, best lives. The campaign leans into humor to help breakthrough and reach people on what can be, for many, an uncomfortable topic.

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