IPG Health campaigns take home 2025 Cannes Lions

To be recognized at Cannes Lions, where the world’s most transformative ideas take center stage, is a profound honor. These renowned campaigns are not only elevating industry standards but fueling the future of health in powerful ways. 

View our wins: 

Last updated June 18, 9 a.m.

Kyikatejê | AREA 23

Gold: Entertainment Lions for Sports | Silver: Entertainment Lions for Sports

After Brazil’s top football coach used “a team of Indians” as a slur for a disorganized squad, we launched a short film and PR campaign spotlighting Gavião Kyikatejê—the first pro Indigenous team, still without sponsors. The campaign drove real change, taking them from R$0 to R$500,000/year in sponsorships.

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ZIP CODE EXAM | AREA 23

Gold: Health & Wellness | Silver: Health & Wellness | Bronze: PR

The ZIP CODE EXAM is the first health report for communities, scoring life expectancy and key social determinants on a simple 0–100 scale for 30,000+ U.S. ZIP codes. With one click, residents can send their Community Health Report to local leaders—turning data into action and demanding change.

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Explore a few of our shortlisted campaigns:

The Snowball campaign image of a large snowball and an animated character looking up at it

The Snowball | FCB Health New York

“The Snowball” is a short, animated film telling the story of a man and a drinking habit that snowballs out of control, destroying everything important in his life. Will he realize what’s happening before it’s too late? Based on a study linking alcohol consumption and cirrhosis with colder, darker weather.

An image of a Saforelle campaign ad posted next to a bus stop

Skincare for Down There | McCann Health London, McCann Paris

In a world where beauty routines are carefully crafted, intimate skincare remains a taboo subject, rarely addressed in health education and therefore shrouded in secrecy and a lack of information. France’s #1 intimate care brand Saforelle wanted to change that with a clear message: intimate health deserves attention, and it’s time to bring it into the spotlight. 

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