IPG Health campaigns take home 2025 Cannes Lions

Last Laughs | Rise & Run

While 92% of people believe talking to their loved ones about end-of-life subjects is important, only 32% of people actually have those conversations. 

Last Laughs opens up the subject through a hilarious card game that is simple to play. Aliens, pirates, mad scientists pose outrageous scenarios – and as people answer, they seamlessly transition to personal stories and important topics that need to be discussed. 

Skincare for Down There | McCann Health London, McCann Paris

In a world where beauty routines are carefully crafted, intimate skincare remains a taboo subject, rarely addressed in health education and therefore shrouded in secrecy and a lack of information.

France’s #1 intimate care brand Saforelle wanted to change that with a clear message: intimate health deserves attention, and it’s time to bring it into the spotlight. 

The Snowball | FCB Health New York

“The Snowball” is a short, animated film telling the story of a man and a drinking habit that snowballs out of control, destroying everything important in his life.

Will he realize what’s happening before it’s too late? Based on a study linking alcohol consumption and cirrhosis with colder, darker weather.