“Launching a product is always an intense, pivotal moment, but in a fast moving era of scientific advances and regulatory change, it has become an even more critical enterprise.” —Pharmaphorum
Pharmaphorum's latest report, "Moments of truth – voices from the launch arena," is “powered by unprecedented levels of front-line industry experience.” Nine of our leaders from across the network shared valuable insights on the key factors that can help a product reach its potential.
“Everything about launches can be summed up in three letters – BAM. Blockbusters Are Made,” said Dana Maiman, CEO, IPG Health. “Today, all the different pre-launch pillars need to be implemented and executed exquisitely.”
