During a recent panel discussion, IPG Health leaders explored how data visualization is transforming the medical communications industry by making complex research more engaging and accessible to audiences.
“Effective data visualization transforms data sets into actionable insights, fostering collaboration and informed decision-making across various audiences,” Louise Brown, Medical Director at CMC Connect said.
Panelists also discussed the benefits to integrating AI with data visualization, yet stressed the importance of human oversight and critical thinking when using these tools.
“Data is the engine of AI, so it’s no surprise we are seeing a convergence with data visualization tools embracing AI and vice versa,” said Salvatore Diana, Executive Director and head of IPG Health’s Data Visualization Specialty Team. “These tools can help us go beyond creating not just more engaging visualizations, but ‘living data’ for dynamic, real-time data experiences.”
