IPG Health agencies shine on MM+M's coveted Agency 100 list

AREA 23

“...Hawkey and Mellas were able to focus on what AREA 23 considers its niche, which is to produce boundary-pushing creative known for its experimentation and inventiveness.” —MM+M 

AREA 23 on Hudson

“[AREA 23 on Hudson's growth in 2024] was about getting bolder, sharper, more fearless and edgier in this traditionally didactic agency world. We transformed, and now we’re changing the industry.” — Hilary Armstrong, Group Director, Medical Strategy, AREA 23 on Hudson 

FCB Health New York

“[AI] isn’t just an efficiency play. This is really about augmenting what is possible at every step of the way in every single department, it’s integrated through strategy, medical, creative, the account team, project management, and data and analytics.” — Kathleen Nanda, Chief Creative Officer, FCB Health New York 

FCBCURE

“Yes, AI gets us to insights faster. But human intelligence — our ability to interpret and act on that data — is driving real results.” — Geoff Sheldon, Group Strategic Director, FCBCURE 

Humancare

“With discussions around AI everywhere, Humancare has chosen to triple down on the “Human” in its name, growing it from a mantra to a mission to a deeply embedded, self-sustaining culture.” — Lauren Cohen, Managing Director and Creative Lead, Humancare 

McCann Health Managed Markets

“We have an average tenure of about five years at the agency, which is pretty important in agency life. And our senior leadership has an average tenure of 12 years.” — Kim Wishnow-Per, President, McCann Health Managed Markets 

Mosaic 

“After each launch, we celebrate the team for helping countless patients get the medication they need.” — Anna Loyeva, Managing Director, Mosaic 

Neon

“We call ourselves the cool nerds. We love and live for the science, and we like to do things that are a little out there — the outrageous and what’s never been done before.” — Mardene Miller, President, Neon 

ProHealth

“We’ve got a strong group of smart professionals who are dedicated to their work, their teams and their clients. Also, we remain authentic to ourselves and stay true to our purpose. We specialize in medical communications; we don’t step outside that box.” — Crystal Darby, Managing Director, ProHealth 

Rise & Run

“We’re no longer introducing ourselves as new. We’re showing up with confidence and clarity.” — Linda Bennett, President, Rise & Run