Smart Plants

"Smart Plants," for UK retailer Plant Drop, allows consumers to buy plants based on their pollution-reducing qualities rather than purely aesthetic ones; so that they don’t just look good, but do good too. The air inside the home can be up to five times more polluted than the air outside due to harmful toxins emitted from everyday items such as paint, cleaning products, synthetic fabrics and scented candles. 

Originating from a NASA-commissioned study, the team from McCann Health London and McCann London worked with a University of Oxford botanist to develop the Pollutant Absorption System which identifies the specific toxin-reducing properties of plants. The associated initiative "Cleaner Classrooms" has supplied plants to schools to help reduce pollutants within inner-city primary schools.