McCann Health Brain & Heart

McCann Health Brain & Heart, an IPG Health Associate Company, is a leading creative healthcare communications agency based in Romania that serves the Central Eastern European region. McCann Health Brain & Heart is guided by our founding philosophy, Truth Well Told, and united by one vision – to help our clients’ brands play a meaningful role in peoples’ health.

We inspire health brands to innovate their communications, position themselves tactically, maximize portfolios and change behaviors. From patients to healthcare professionals, and traditional press to medical key opinion leaders, our global clients come to us for dynamic, integrated healthcare communications. And they stay for the added value we provide in ensuring our creative, strategic, and scientific consultancy services are delivered through the best channels that make the most impact.

We believe that creativity must be led by purpose, strategy must unlock minds, and science must change hearts. And we believe growth, innovation, and EDI are everyone’s responsibility. They are embedded into every step of our journey. Because people come first.    


An image of five McCann Health Brain and Heart employees


  • Multi-channel capabilities 
  • Healthcare PR
  • Consumer health, OTC & wellness advertising 
  • Events & congresses 
  • DTC & HCP communications
  • Professional training & education 
  • Branding 
  • Scientific services 
  • Strategic planning 
  • Medical communication 
  • Patient engagement programmes 
  • Digital & social communication 
  • Internal communication 
  • Media services