The #SkincareForDownThere campaign from McCann Health London and McCann Paris is bringing intimate skin health into the spotlight. Placements across Paris “extend the ads all the way ‘down there’ to ask uncomfortable but essential questions about intimate care.”
“Our team noticed some similarities between facial skincare and intimate care products, but they’re treated completely differently in ad campaigns. We saw an opportunity to encourage skincare for intimate areas, just like we do for our faces,” Summer Wood and Imogen Drake, Creatives at McCann Health London, told Roastbrief. “We hope this campaign will help overcome some uncomfortable conversations around intimate skincare.”
