IPG Health @ Cannes Lions 2025

The wait is over – Cannes Lions 2025 is here! We’re excited to bring our healthy obsession to this year’s festival, celebrating bold ideas and best-in-class creativity fueling the future of health.

IPG Health – Healthcare Network of the Year

AREA 23 – Healthcare Agency of the Year

2 Gold | 2 Silver | 1 Bronze | 25 Shortlists

Award-winning impact

Explore the work that's not only elevating industry standards but fueling the future of health in powerful ways.

2025 Cannes Lions winners

Standout sessions

Shaheed Peera, Alice Chou, Carl Willoughby, Maisie McCabe

Credit: Cannes Lions

Creatives in action

As the advertising industry is in the midst of a profound transformation, Shaheed Peera, Global Executive Creative Partner, IPG Health, explored how creativity is evolving and why this evolution is not only necessary but full of potential. Shaheed joined Alice Chou, Chief Creative Officer, Dentsu Creative and Carl Willoughby, Chief Creative Officer, TBWA\Hunt Lascaris for a thought-provoking conversation.

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Credit: Cannes Lions

Inside the jury room: Pharma Lions

Bold ideas in the Pharma category at Cannes Lions must navigate strict regulation, scientific complexity and deep human emotion. Franklin Williams, Pharma Jury President and Executive Director, Experience Design, AREA 23, explored what made this year’s winners truly special and shared takeaways from the work that will set the benchmark for the year ahead.

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Own your worth: The negotiation playbook for women in creativity

Laura Florence, Chief Creative Officer, Rise & Run and Founder of MORE GRLS led a powerful conversation aimed at resetting the narrative around women, value and leadership in the creative industry, equipping them with the tools and skills required to advocate for themselves and drive real progress.

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Insights

As the industry converges on the largest global stage, our leaders from around the world share the trends shaping this year’s biggest ideas at Cannes Lions, and what they’re most eager to learn or experience beyond the awards.