Alessandra Gomes, Executive Creative Director at McCann Health Brazil and 2025 Health and Wellness juror at Cannes Lions, sat down with Roastbrief to share themes and storytelling techniques that stood out from this year’s Health and Wellness campaigns.
She highlights mental health as a key topic, and notes trends like connecting with audiences through humor and a shift toward patient-centered narratives. Alessandra also discussed the use of innovative technologies, emphasizing the need for responsible implementation that drives real impact.
