IPG Health campaigns take home 2024 Cannes Lions

It’s an honor to see our innovative and groundbreaking creative campaigns recognized among the world's best work at this year’s Cannes Lions International Festival of Creativity — a true testament to our unwavering commitment to doing what’s right for health and humanity.

View our wins: 

Last updated June 24, 1pm

Magnetic Stories | AREA 23

Grand Prix: Pharma | Gold: Creative Data | Silver: Pharma | Bronze: Audio & Radio | Bronze: Entertainment | Bronze: Creative B2B | Bronze: Brand Experience and Activation

Magnetic Stories transforms the audio of scary Magnetic Resonance Imaging (MRI) machines, which can be louder than a military jet, into beautiful children’s audiobooks. With Magnetic Stories, Siemens Healthineers, a top MRI manufacturer, changes the way that hospitals, radiologists, parents, and children interact with their product. 


Impossible Journey | AREA 23

Silver: Health & Wellness | Silver: Industry Craft

Black women are three times more likely to die from pregnancy-related causes than white women in the US. Impossible Journey is an animated short that tells the tale of two storks: while one has the smoothest delivery flight in the world, the other undergoes a life-threatening odyssey. The only difference between them? The color of the baby they are carrying. All 3,200 frames of the film were hand-painted, forming a stop-motion masterpiece. 

In Transit | AREA 23

Gold: Outdoor | Gold: PR

In Transit is an audio-led visibility campaign. In celebration of Transgender Day of Visibility, it revolves around Bernie Wagenblast, the iconic voice of the NYC subway, who guides New Yorkers to transgender understanding and acceptance. 

Mis(s)diagnosed | McCann Health Dubai 

Bronze: Pharma

Cardiovascular disease is the cause of one in every three deaths in women globally. The symptoms of heart attack may also appear differently in women. To expose and bridge the medical gender data gap, awareness aid kits were shared with influential women from the region, in addition to over 40 healthcare professionals (HCPs) across Egypt, Bahrain, Lebanon, Kuwait, Saudi Arabia, and the UAE.