AREA 23 wins Healthcare Agency of the Year and a Grand Prix for “Magnetic Stories”
IPG Health celebrated a tremendous showing at the Cannes Lions International Festival of Creativity, marked by a third consecutive “Healthcare Network of the Year” win, “Healthcare Agency of the Year” recognition for the fourth year in a row and a coveted Grand Prix in the Pharma category for “Magnetic Stories.” In total, an astounding four IPG Health agencies were recognized between Lions and Shortlists at this year’s festival. See here for a real-time listing of IPG Health’s Cannes award-winning work to date.
The network’s extraordinary seven Lions include 1 Grand Prix, 1 Gold, 2 Silver and 1 Bronze. That’s not including the impressive 33 Shortlists which recognized agencies from around the global network including FCB Health New York and McCann Health London. Most notable of wins included the highly-coveted Grand Prix for AREA 23’s “Magnetic Stories” for Siemens Healthineer in the category of “Pharma – Patient Engagement: Brand Experience & Activation.” The innovative campaign transforms the audio of scary Magnetic Resonance Imaging (MRI) machines, which can be louder than a military jet, into beautiful children’s audiobooks, changing the way that hospitals, radiologists, parents and children interact with it.
"IPG Health’s achievements at Cannes Lions are a clear reflection of our people’s incredible talent and commitment to creating work that pushes boundaries and changes lives," said Dana Maiman, CEO of IPG Health. "We are grateful to collaborate with brave client partners who inspire us daily and share our vision for redefining what is possible in our industry and beyond.”
AREA 23 also won Gold for “In Transit” for MTA in the “Outdoor: Local Brand” category and Silver in “Health & Wellness – Services & Facilities [Industry Craft: Illustration]” for “Impossible Journey” for Aster. McCann Health Dubai notched Bronze for its “Mis(s)Diagnosed” campaign for Organon in the category of “Pharma – Disease Awareness & Understanding, Direct to Patient, Direct.”
These monumental honors come as IPG Health nears its third anniversary as an interconnected network. Earlier this year, the network earned “Healthcare Network of the Year” on Ad Age A-List 2024 and at the New York Festivals Health Awards, as well as “Network of the Year” at the 2024 Manny Awards.
About IPG Health
IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,500+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades in 2024 including Ad Age A-List “Healthcare Network of the Year” and “Network of the Year” at the Manny Awards. In 2023 IPG Health won “Healthcare Network of the Year” at Cannes Lions, Ad Age A-List, Clio Health Awards, the Manny Awards and the New York Festivals Health Awards, as well as “Network of the Year” at the London International Awards and MM+M Awards. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.
