Franklin Williams, Executive Director of Experience Design at AREA 23 and Pharma Jury President at Cannes Lions 2025, sat down with Roastbrief to share his perspective on the latest trends in pharma marketing.
Based on this year’s submissions to the Pharma category at Cannes Lions, Franklin emphasized that human-first storytelling and empathy are crucial. He also noted that health tech, experience design and storytelling are key to making a true impact.
