Ahead of this year’s 2025 Cannes Lions International Festival of Creativity, Franklin Williams, Executive Director of Experience Design at AREA 23, shares his vision for the 2025 Pharma Jury, which he will lead as Jury President. He explores the role of AI in creativity, the types of ideas he loves most and how he plans to unify his fellow jurors.
“I want to challenge the premise that pharma’s constraints limit creativity,” he said. “I see those rules and regulations as fuel for innovation that should force us to think differently, push harder and tell stories in novel ways we haven’t seen before. For me, it’s the reason I got into this space in the first place.”
