People were avoiding screening for colon cancer. So, Cologuard gave them what they wanted—control. The My Way campaign shows how great it feels to take charge with Cologuard, with people singing about screening their way to the classic tune that truly embodies the emotional insight of being in control.

"Ditch the Vape. Get what’s yours" is the latest anti-vaping collaboration between McCann Global Health and The Evelyn Lilly Lutz Foundation. The film shows how the average $1,000-1,500 that teens spend annually on vaping could be better spent on other experiences and hobbies. It’s a refreshingly different approach to the usual anti-vaping messaging, focusing on the damage to teens’ wallets, not their lungs.

It’s time to come clean: people with periods are trapped in a toxic relationship with their tampons. When we discovered that the same chemicals used in cigarettes, pesticides, and even dynamite are also used in tampons, we created an explosive campaign to expose Big Tampon’s big secret, with visually shocking ads that confronted people with the truth.

Rise and Run’s work with the National Crime Prevention Council and United States Patent and Trademark Office introduces McGruff the Crime Dog to a new generation while educating them about the dangerous consequences of buying counterfeit products.

bAIgrapher is the world's first Artificial Intelligence biographer that helps people with Alzheimer's disease retain their life memories through strengthening cognitive reserve. It is revolutionizing reminiscence therapy by creating its first-ever scalable protocol.

Why do clinical oncology trials discriminate against people of color when cancer kills indiscriminately? In honor of World Cancer Day, FCB Health Network is proud to announce “The Trial for #ClinicalEquality,” an initiative dedicated to achieving racial equity in clinical trials.