It’s time to come clean: people with periods are trapped in a toxic relationship with their tampons. Toxic chemicals, including formaldehyde, PFAS, lead, mercury, and toluene have been found in tampons and other menstrual products across the US. What’s worse, menstruators spend up to 84,000 hours actively on their period, unknowingly absorbing these harmful chemicals over decades of their lives.
When we discovered these same chemicals are also in cigarettes, pesticides, and even dynamite, we created an explosive campaign to expose Big Tampon’s big secret, with visually shocking ads that confronted people with the truth. Partnering with NY-based advocacy group Clean + Healthy, we took our campaign to the state capital of Albany, activating students and pushing policymakers to put an end to this toxic relationship.
The campaign, which intersected with the public, corporate brands, and policymakers helped champion the ultimate impact: a bill banning these chemicals unanimously passing in the NY Senate and on track to eventually become law.