
We're a platform-based advisorship that enables pharmaceutical, biotech and life science companies to tackle complex issues beyond traditional marketing communications.
90NORTH, its name derived from the coordinates for the north pole, uses proprietary software platforms that help clients solve complex business problems and uncover innovative areas for competitive advantage and growth. We launched 90NORTH to help our client partners not only navigate the broader, more complex challenges that this new paradigm presents, but to also architect the future of health.
We're a diverse team of solution architects—social scientists, experience architects, medical experts, business strategists and creative technical designers who explore the innerworkings of problems and help clients visualize unexpected connections and make informed decisions that drive impact and growth.
90NORTH has access to novel technology and brilliant digital platforms created to develop best-in-first-solutions that push boundaries by inspiring and igniting our clients to achieve what they set out to do—change the trajectory of patient healthcare. By utilizing three proprietary based platforms—Futurescape, Living Journey and Empathy Engine—we employ best-in-class technologies that focus on biases, real-world patient records and data, algorithms and peer-to-peer influence to drive change and tackle the lack of urgency in the patient disease marketplace. Read more about these unique software platforms below.

Future Scape
A platform that depicts a ‘satellite view’ of the macro forces shaping various industries and sectors to help future-proof your clients’ business and stay a step ahead. The platform provides new perspective for operationalization, helping our clients move from ‘there’s so much changing’ to ‘so what definitively matters to my business and my brand?’
Living Journey
A platform that offers a ‘street view’ of key health stakeholders’ real-life experiences, uncovering the real-world decisions they’re making in navigating or managing a disease. This platform allows us to intimately understand our clients and patients in a way that sets up apart from competition.
Empathy Engine
A qualitative data-based platform that presents an ‘underground view’ of what is beneath the surface of people’s language, to decode intention and most importantly, unlock behavior change.
Want to learn more about 90NORTH? Contact us today.
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