90NORTH: Software Intelligence
As a software intelligence company, 90NORTH employs proprietary software products to elucidate unexpected insights and solve complex business problems beyond communication.
We launched 90NORTH to help our client partners navigate the broader, more complex challenges that the explosion of data and artificial intelligence paradigm shifts present.
We're a diverse team of solution architects—social scientists, experience architects, medical experts, business strategists and creative technical designers who explore the innerworkings of problems and help clients visualize unexpected connections and make informed decisions that drive impact and growth.
90NORTH has developed two novel software products-Intention Decoder and Hate Audit-that reveal the WHYs behind a person's health intention and WHAT people hate and love about a disease, therapy or brand experience.
Intention Decoder
Predict health decisions by decoding the WHYs behind a person's health intention. EXAMPLE PROBLEMS WE ADDRESS: - Why are HCPs writing Brand X or Brand Y, what are the hidden drivers to getting an HCP to Rx. - Why are patients not filling and/or adhering to a Rx, what are the hidden drivers to move a patient. - Why are patients avoiding care, what are the hidden drivers to get a patient to seek diagnosis.
Hate Audit
Ignite a healthcare change by understanding WHAT people hate and love about a disease, therapy or brand experience EXAMPLE PROBLEMS WE ADDRESS: - What is building brand equity, and how to amplify and differentiate brands strengths. - What are the HCP/patient key unmet needs and how can these gaps be addressed in the customer voice. - What are the friction points between stakeholders that matter to brand success.
Want to learn more about 90NORTH? Contact us today.