Ruxandra Vasilescu, Managing Director at McCann Health Brain & Heart, sat down with Forbes Romania to share more about the agency’s role in providing full-service healthcare offerings to clients in Central and Eastern Europe.
As a longstanding expert of the health communications field, Ruxandra expressed her excitement in helping brands create meaningful experiences and presences when entering the market. Ruxandra also notes the changes she has observed in brand communications and consumer behavior following the COVID-19 pandemic, including an increase in emotion infused in brand communications and a shift in patient focus to prevention, monitoring and mental health.
