Dana Maiman, CEO of IPG Health, joined Campaign US’ Alison Weissbrot to take stock of the network’s growth since the alignment of FCB Health and McCann Health in July 2021. Dana shares how the alignment allows for a “more holistic focus on client needs and creates more opportunities to invest across a single P&L.”
“It is all about doing what’s right for our clients, their brands and our people,” Dana said. “We never really talk about revenue and margin and growth because if we do those three things right, everything else follows.”
She also highlights the momentum in the health space since the COVID-19 pandemic and how our groundbreaking creative work like Ms. Information, The Trial for #ClinicalEquality and Blood Equality have attracted new, diverse talent.