McCann Health London’s Executive Creative Director weighs in on the COVID-19 pandemic’s impact on advertising

In the latest reflection from shots on “Life and work post Covid,” McCann Health London’s Executive Creative Director Guy Swimer shares his perspective on how innovations spurred by the COVID-19 pandemic have resulted in new creative solutions.  

“The pandemic pushed us out of our comfort zones and made us rethink accepted ways of doing things, Guy said. “That’s always good for creativity, and it throws up really interesting challenges. Now that we’ve proven creative collaboration can work remotely, it opens up a world of opportunity for hiring diverse talent and working in different ways. And I don’t think you can put that genie back in the bottle, and we wouldn’t want to either – because we see so many advantages.”