IPG Health expands presence in Romania through strategic alliance under the brand name of McCann Health Brain & Heart

The agency provides full-service healthcare offering to clients in Central and Eastern Europe

IPG Health, the world’s leading global healthcare marketing communications network, has formed an affiliation alliance with Brain & Heart Communications, a leading agency in Romania to help clients accelerate their business and impact in the country and across the CEE region. The agency, whose alliance will go to market as McCann Health Brain & Heart, offers a strategic affiliation which combines IPG Health’s expertise, specialized capabilities, and global scale with Brain & Heart’s innovative creative and medical communications solutions, digital prowess, and deep local market knowledge. This affiliation is a continuation of IPG Health’s obsession with delivering the best talent, capabilities, and expertise to create the right, bespoke solution for every client.

Saturnino Izquierdo, IPG Health’s President of Global Client Solutions for International Markets said, “Part of the beauty of IPG Health is the diversity of agency brands and our unparalleled global footprint and scale. Central and Eastern Europe is an important, growing market for our global clients, and through our alliance with McCann Health Brain & Heart we are poised to take our clients’ business to greater heights within the region.”

Based in Bucharest, McCann Health Brain & Heart will be led by Ruxandra Vasilescu, who brings over 16 years of experience in communications and advertising. She partnered with the McCann Health Network for the last seven years and has been awarded with more than seventy international awards, including a Cannes Lion Award in Health in 2019.

“Our vision is to offer integrated healthcare communications needed in Romania and our region in order to adopt and launch new products, technologies, and services. My team and I have a healthy obsession translating business opportunities into programs to educate, inform, and engage all audiences,” said Ruxandra Vasilescu, Managing Director. “We are proud of the medical communications solutions we have created over time, including our partnerships with healthcare professionals associations and collaborations with highly regarded innovation centers, NGOs, medical societies, and patient associations,” added Vasilescu.

McCann Health Brain & Heart brings together more than 30 creatives, strategists, and client service directors dedicated to healthcare. Their leadership team consists of Marius Geanta, former President and Co-Founder of the Center for Innovation in Medicine, as Medical Director; Andrei Alexandru as Head of Strategy, Raluca Andreica, who has been awarded internationally multiple times for her work in healthcare as a Creative Director and Oana Calin as Account Director.

“With McCann Health Brain & Heart as a new full-service agency and its experienced team under Ruxandra’s leadership, we pay tribute to our global mission of doing what’s right for our clients, their brands and our people,” said Joerg Hempelmann, President, IPG Health Europe.

McCann Health Brain & Heart’s clients include a wide spectrum of healthcare companies ranging from global pharma to medical devices and healthcare services, and the agency is one of the network’s regional hubs for IPG Health’s global clients in Central and Eastern Europe.


About IPG Health

IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,000+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades including “Network of the Year” at the 2022 London International Awards, 2022 MM+M Awards, 2022 Manny Awards, 2022 Clio Health Awards, and the 2022 Cannes Lions Festival. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.

About McCann Health Brain & Heart

Part of the IPG Health network, McCann Health Brain & Heart, is one of the most creative healthcare communication agencies, based in Romania and covering the Central Eastern Europe region. The new composed team brings together over 14+ years of market presence and refreshed by a novel approach, its beliefs are that creativity must be purpose-led, strategy must unlock minds, and science must change hearts for better. Bringing a strong focus on science communications, McCann Health Brain & Heart empowers health brands, to innovate their communication, position themselves tactically, maximize portfolios, and change behaviours. The agency delivers advertising and promotion, strategic consulting, healthcare professional marketing, medical communications, consumer health and wellness, global health and specialty practices like pharmacy and patient engagement. Visit McCann Health Brain & Heart to learn more.