IPG Health, the world’s leading global healthcare marketing communications network, has formed an exclusive affiliation alliance with Sistemas Integrales, the leading, award winning healthcare marketing agency in Mexico to help global clients accelerate their business and impact in the Mexican and LATAM market. The alliance combines IPG Health’s deep expertise, specialized capabilities, and global scale with Sistemas Integrales’ 15 years of leadership in delivering innovative creative and medical solutions, digital prowess, and deep local market knowledge to deliver the most comprehensive offering. Sistemas Integrales will be going to market as McCann Health Sistemas Integrales.
This affiliation agreement is a continuation of IPG Health’s commitment to delivering the best talent, capabilities, and expertise to deliver the right, bespoke solution for every client.
Saturnino Izquierdo, IPG Health’s President of Global Client Solutions for International Markets said: “Part of the beauty of IPG Health is the diversity of agency brands and our unparalleled global footprint and scale. As the second largest market in Latin America, Mexico is an incredibly important market for our global clients, and through our alliance with McCann Health Sistemas Integrales, we are poised to take our clients’ business to greater heights in the region.”
Sistemas Integrales is the dominant healthcare marketing offering in Mexico. With more than 50 professionals specialized in health and experience in more than 20 therapeutic lines serving more than 100 brands in history, Sistemas Integrales partners with leading pharmaceutical, biotech and life sciences companies in LATAM.
Hector Salinas, CEO of McCann Health Sistemas Integrales said: “It is time to have synergy in favor of health with the experience of Sistemas Integrales in Mexico and the global vision of IPG Health. Together, we will continue delivering even better groundbreaking digital creative solutions for our global clients.”
About IPG Health
IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,000+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades including “Network of the Year” at the 2022 MM+M Awards, Manny Awards, 2022 Clio Health Awards, and the 2022 Cannes Lions Festival. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.
About Sistemas Integrales
Part of the IPG Health network, Sistemas Integrales works with the world’s top pharmaceutical companies. With 15 years of experience in creativity and strategy in the pharmaceutical industry, McCann Health Sistemas Integrales brings deep scientific expertise and knowledge of nearly all therapeutic categories. Notably, McCann Health Sistemas is one of six world full service Veeva partners and is the only agency in Mexico with all the technological certifications and licenses for the pharmaceutical industry. McCann Health Sistemas was crowned “Best Pharma Agency” in the Merca 2.o rankings in 2021 and 2022.