Move establishes the country as a growth accelerant & production center of excellence in Latin America
IPG Health today announced a new and proven regional leadership team in Brazil to support the expanding growth of its recently aligned FCB Health and McCann Health agencies in the region. These leadership appointments come eleven months after the creation of IPG Health, which aligned all FCB Health and McCann Health agencies globally under one network, and thereby creating the most powerfully integrated healthcare communications offering in the world.
In Brazil, Saturnino Izquierdo, President, Global Client Solutions for International Markets, will work alongside João Consorte, President of IPG Health Brazil, and Mauro Arruda and Diego Freitas, both Co-Managing Directors and Executive Creatives Directors for FCB Health Brazil. Together, the newly structured team is responsible for enhancing the network’s offering in Brazil and optimizing its footprint across the region:
- Recently appointed President, Global Client Solutions for International Markets, Saturnino Izquierdo has been part of the IPG family for over six years. He most recently served as President of McCann Health Latin America and Europe.
- President of IPG Health Brazil, João Consorte, has been part of the McCann Health family for over nine years. Prior to this new appointment, he was President of McCann Health Brazil and central to the agency’s success as the largest and most awarded agency in Latin America.
- Heading FCB Health for 4 years, Mauro Arruda and Diego Freitas will continue to lead FCB Health Brazil as Co-Managing Directors and Executive Creative Directors, building on their proven track record of creative success and numerous industry recognitions.
Building on years of successful collaboration, the newly assembled team is responsible for deepening connectivity and collaboration across agencies, enhancing the network’s offering in Brazil, and optimizing its footprint across the region:
“We launched IPG Health with the promise of enhanced value for our clients and their brands, and greater opportunity for our people. Our McCann Health and FCB Health Brazil teams have partnered across various regional and global clients and initiatives for years,” said Dana Maiman, CEO of IPG Health. “Now, united under this powerhouse leadership team, our agencies and incredible talent in Brazil will undoubtedly unlock a new level of growth and opportunities for our clients in the region and around the world.”
Saturnino Izquierdo commented: “In this new structure, we are able to bring together the unique and complementary capabilities of each agency to accelerate the value and impact we can deliver to and for our client partners. It also enables us to further focus investment to centralize and scale our technology and innovative production services for the benefit of all clients.”
As part of this alignment, Studio Rx, IPG Health’s digital-first global production company, is expanding its structure into Brazil, leveraging the deep and highly skilled creative talent pool to provide real-time production support for the network’s North American clients, and ‘follow the sun’ support for the global network. From Brazil, the hub will provide both digital and print capabilities, with a heavy focus on content creation and video to meet clients’ need for cost efficient content creation.
About IPG Health
Home to FCB Health and McCann Health agencies, IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,000+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to a broad range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health was recognized as “Network of the Year” at the 2022 Manny Awards and the 2022 Clio Health Awards, and is part of the Interpublic Group of Companies (NYSE: IPG). Visit ipghealth.com to learn more.
