To help increase donations at blood centers in São Paulo, FCB Health Brazil launched "Your Blood Type is Welcome" with the support of Albert Einstein Israelite Hospital. In just two days, the campaign mobilized employees from companies within the São Paulo Corporate Towers complex and resulted in the collection of approximately 45.9 liters of blood, which has the power to save over 400 lives.

Cervical cancer is the third leading cause of death among women in Brazil, with approximately 99% of cases caused by HPV. Through a variety of activations, McCann Health Brazil’s #HPVPodeAcontecer campaign for MSD aims to raise awareness about the importance of prevention and early diagnosis.

How do we reposition one of the most beloved taglines of Brazilian advertising in the midst of the pandemic’s uncertainties? That’s simple: if it’s the flu, Benegrip.

One milliliter of breast milk can save a premature baby's life for up to one day. Did you know that up to 30% of breast milk donations are discarded due to contamination? This is mainly due to the use of inappropriate packaging. Specialists jointly designed and produced a package that combines science and practicality for collecting and donating breast milk.

In her third iteration, our Nutrition Ambassador is more human than ever. Get to know the first advertising character created with MetaHuman technology in Brazil.

Through a microscopic view of cannabis leaves, we address prejudices and demystify scientific use. This simple and effective graphic campaign brings to life the beauty hidden inside cannabis.