The healthcare marketing industry is on a shared mission of advancing equity, diversity and inclusion (EDI) for all. At IPG Health, we ensure that EDI is at the forefront from the very beginning in order to create the most impactful and relevant work.
Leaders from across our network sat down with MM+M for their webinar entitled “Realizing EDI in Our Creative Solutions" to discuss EDI’s integral role in planning, strategy, imagery, writing and production, and more.
They also discussed our proprietary approach, called inQ, for developing inclusive experiences so customers and clients feel seen, understood and empowered to take charge of their health and wellbeing, ultimately creating experiences that welcome people in, and drive behavior change for good.
