MM+M features IPG Health campaigns “shining a light on health equity”

The latest from MM+M highlights our commitment to equity, diversity and inclusion through our partnerships with Touch, The Black Breast Cancer Alliance to address a lack of clinical trial representation, and with the Gay Men’s Health Crisis (GMHC) to fight discriminatory healthcare policies.

To end breast cancer disparities and diversify clinical trials, Ricki Fairley, an 11-year survivor of breast cancer and CEO of Touch, The Black Breast Cancer Alliance, has worked to provide trusted information to Black women diagnosed with breast cancer to dispel fears and widespread misconceptions. 

Ricki tells MM+M her goal is to have participation “commensurate with the burden of disease,” and to put an end to this cancer. 

To advance LGBTQ+ equality, the Blood Equality initiative, in partnership with FCB Health New York, is fighting to eliminate discriminatory restrictions banning gay and bisexual men from donating blood in the U.S. based on fear and misconceptions of AIDS and HIV.  

Mike Devlin, Executive Creative Director at FCB Health New York, explains the goal is “that every single pint of blood gets treated the exact same,” and stresses that the conversation needs to focus on “science, not stigma.” 



Find more of the latest insights in the dedicated IPG Health x Health Equity newsletter.