FCB Health New York Campaigns Win Anthem Awards

Cheers to FCB Health New York, whose campaigns “The Trial for #ClinicalEquality” and “Blood Vessels” were recognized in the Diversity, Equity and Inclusion category at the inaugural Anthem Awards!

Brought to us by the Webby Awards, The Anthem Awards “honors the purpose and mission-driven work of people, companies, and organizations worldwide. By amplifying the voices that spark global change, [they’re] defining a new benchmark for impactful work that inspires others to take action in their own communities.”

GOLD for The Trial for #Clinical Equality in Diversity, Equity and Inclusion – Corporate Social Responsibility

Disparities in clinical trials among African Americans and Hispanic communities is a longstanding problem. Clinical trials are a lifeline, and often the only way someone with advanced cancer can survive.  

Our task was to educate healthcare professionals, researchers, politicians, patient advocacy groups and the public to improve the practices of clinical trials through policy change.  

The creative campaign highlighted awareness and action to be taken with one bold question. Cancer doesn’t discriminate. So why do our clinical trials? 

SILVER for Blood Vessels in Diversity, Equity and Inclusion – Campaign – Nonprofit

The U.S. government and blood organizations across the country urged COVID-19 survivors to donate their antibody-rich plasma to help other patients fight the disease. But when gay and bisexual men tried to donate, they were turned away—their blood deemed unworthy yet again. 

Our campaign brought this unacceptable situation to life by telling the stories of Lukus and Ryan, COVID-19 survivors denied from donating their blood during a global health crisis simply for being gay.