Disparities in clinical trials among African Americans and Hispanic communities is a longstanding problem. Clinical trials are a lifeline, and often the only way someone with advanced cancer can survive.
Our task was to educate healthcare professionals, researchers, politicians, patient advocacy groups and the public to improve the practices of clinical trials through policy change.
The creative campaign highlighted awareness and action to be taken with one bold question. Cancer doesn’t discriminate. So why do our clinical trials?
SILVER for Blood Vessels in Diversity, Equity and Inclusion – Campaign – Nonprofit