Formalized offering reinforces network’s leadership in the field of social media, health influencers and leveraging genuine voices for brands
As social media continues to be a go-to resource for health-related information, and in the healthcare industry where authenticity and credibility are paramount, the use of healthcare influencers has been on the rise with many brands tapping into their social media presence and loyal following to promote awareness, educate and combat misinformation.
IPG Health has announced the formalization of its influencer offering called ‘Influencer ID.’ Influencer ID combines the network’s deep healthcare expertise and winning customer engagement strategy and approaches, including social media. The offering provides a tailored solution for pharmaceutical brands seeking to harness the power of patient, caregiver and HCP/DOL (digital opinion leader) influencers.
“There’s so much negativity in the social media space, and to be able to use these platforms to help influence health outcomes is a monumental change. And our approach allows clients to do that in a very thoughtful and meaningful way,” said Mike Guarino, Chief Commercial Officer, IPG Health. “Our ability to use data to target influencers who mirror the values of our clients and their brands is paramount to creating an authentic experience for patients, caregivers and all healthcare audiences.”
IPG Health’s HIPAA compliant end-to-end influencer offering utilizes cutting-edge technology, including AI, and data analytics to identify, evaluate, vet, manage and collaborate with patients, caregivers and HCP influencers. IPG Health helps its clients – from large pharma to smaller biotechs – forge relationships with various influencer types including mega, macro, micro and nano. Specific services include identification and engagement, strategy, content creation, compliance and regulatory support, negotiating, contracting, relationship management and more.
About IPG Health
IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,500+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades in 2024 and 2023 including “Healthcare Network of the Year” at Cannes Lions, Ad Age A-List, New York Festivals Health Awards and the Manny Awards. IPG Health was also recognized as “Healthcare Network of the Year” at the 2023 Clio Health Awards, London International Awards and MM+M Awards. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.
