“When we used Adobe Firefly for this campaign, we knew we had trusted technology that could provide the efficiency gains we were looking for, while enabling us to maintain creative control over the content,” said Matt Hall, Executive Creative Director, Studio Rx. “What made it really special was how Firefly allowed us to retain the personality and style of our artist's work in the finished images, a critical aspect of how we wanted to portray our brand.”
In a recent feature from Ad Age, Matt said Studio Rx’s rebrand is a “proof case” for clients, showcasing the creative value of AI tools.
