The latest from MM+M recaps IPG Health’s 8th annual Innovation Week, which welcomed more than a thousand employees and clients from around the globe for a deep dive into AI, data, strategy and technology. Industry innovators, including TikTok, Microsoft, Veeva and Adobe, joined in on discussions about AI’s ongoing transformative impact and the future of emerging technologies.
“This annual event is our continued and resounding commitment at IPG Health to innovation,” said Graham Johnson, Chief Production Officer at IPG Health. “We are thrilled to be able to bring our employees and clients together again for real-time collaboration and ideating, with the goal of sparking inspiration for that next game changing idea for our clients’ brands.”
Revolutionary healthcare technologies, such as virtual assistants and search agents, were presented at the event alongside IPG Health’s latest proprietary data, AI and tech-enabled platform – EPIC. These AI-driven tools leverage data and insights to facilitate the development of innovative strategies and communication, and boost effectiveness across healthcare and pharma.
Presenters covered a wide range of topics, such as the power of patient and HCP social media influencers, the content supply chain, data visualization, social listening, and more, giving attendees and teams actionable insights to maximize impact for brands. Additionally, AI was not just talked about during the event; it was brought to life. Through The Next: Tech Playground, attendees experienced technologies including holograms, generative AI and the Apple Vision Pro.
“This year’s event was not just about embracing the future but embracing the here and now, too,” the article states. “There’s so much technology already at our fingertips that has the power to transform how brands create content, engage with patients and impact lives. The possibilities are endless.”
Revolutionary healthcare technologies, such as virtual assistants and search agents, were presented at the event alongside IPG Health’s latest proprietary data, AI and tech-enabled platform – EPIC. These AI-driven tools leverage data and insights to facilitate the development of innovative strategies and communication, and boost effectiveness across healthcare and pharma.
Presenters covered a wide range of topics, such as the power of patient and HCP social media influencers, the content supply chain, data visualization, social listening, and more, giving attendees and teams actionable insights to maximize impact for brands. Additionally, AI was not just talked about during the event; it was brought to life. Through The Next: Tech Playground, attendees experienced technologies including holograms, generative AI and the Apple Vision Pro.
