Next: Innovation Week

For nearly a decade, Next: Innovation Week has been the exclusive forum where healthcare marketers, tech pioneers and thought leaders from across the industry converge to explore the future of health and ask the question: what’s next?

In 2025, we focused on the relationships that shape healthcare marketing – between people and ideas, technology and creativity, data and decision-making. As AI and evolving environments change how we work, strengthening these connections opens new possibilities for innovation and impact. This year's annual event included participants from Adobe, Domo, Google, TikTok and Veeva. 

Key themes included:

  • The role of AI in reshaping brand interactions and customer experiences
  • Building influencer strategies that drive authentic engagement in healthcare
  • Leveraging AI to boost efficiency, creativity, and scalable content production
  • Streamlining creative workflows without compromising brand integrity
An image of three people on stage speaking at Innovation Week 2025
An image of one person using the Apple Vision Pro. Another person stands next to her to guide her
Two people on stage speaking at Innovation Week 2025

Covering a wide range of topics, including top healthcare marketing trends, patient engagement and the integration of AI into daily workflows, this year’s event delivered not only inspiration but also actionable insights directly applicable to tactical planning. Plus, our CEO Dana Maiman joined MM+M’s Editor-in-Chief Jameson Fleming to discuss how AI is impacting the industry, the importance of human-AI collaboration and the strategies needed to thrive in the AI-powered healthcare marketing landscape.

The Next: Tech Playground offered attendees a hands-on dive into the latest innovations redefining healthcare marketing—from immersive brand experiences to AI-powered content tools and beyond. Participants had the chance to test-drive emerging technologies and engage directly with the experts behind them, gaining valuable insights into how these tools are transforming how content is created, delivered and experienced.

Next: Innovation Week is exclusively open to IPG Health employees, clients and partners. If you’re interested in learning more about our insights from this year’s event or are interested in participating in future events, reach out to next@ipghealth.com.

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