Next: Innovation Week

At IPG Health’s annual event exclusively for employees and clients around the world, we explore the future of health and ask the question: what’s next?

In 2024, we delved into real world use cases and the transformative role that AI will continue to play, while also showcasing strategies to maximize impact and effectiveness for brands, and the future of emerging technologies and trends. This year's 8th annual event included participants from Adobe, DOMO, Google, Microsoft, Sermo, TikTok and Veeva.

Agency experts and industry leaders from top companies came together to explore key themes:
 

Next is now: AI everything, everywhere, all at once

Much has changed in the last year, and what was “next” has already become our “now.” We discovered practical and real-world applications of AI in healthcare marketing today.

Driving efficiencies: strategies for brands

In today's competitive landscape, we explored innovative ideas that empower brands to maximize impact and promote growth and success with limited resources.

Beyond the horizon: shaping tomorrow

We explored emerging trends and technologies set to revolutionize healthcare marketing as we know it.

With topics such as data visualization, ambassador experiences, how technology is revolutionizing medical conferences and more, the event was full of inspiration and tangible, practical tactics. The sessions also covered a range of content from physicians’ perspectives on AI in market research and advertising to climate innovation for public health.

The Next: Tech Playground showcased the latest hands-on demos – everything from holograms to generative AI, to spatial computing, virtual production and more, attendees experienced an immersive journey into the realm of possibilities.

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