FCB Health New York’s Elise Whitaker weighs in on conversational experiences and HCP education

In the latest from PM 360, Elise Whitaker, Director of Conversational Experiences at FCB Health New York, shares her perspective on how emerging technology is addressing HCP education needs.  

Elise said that conversational experiences, such as Conversational AI, Conversational Simulation Assistants and Generative Search Agents are a “game-changer.”  

“They offer seamless, frictionless engagement with HCPs—providing 24/7, on-demand access to regulated content through human-like interactions,” Elise said. “These solutions can adapt in real-time to an HCP’s level of knowledge, ensuring that each learning experience is as personalized as it is effective.”