IPG Health boosts its offering in Italy with FCB Health Vybe and McCann Health Boot

New and expanded strategic affiliate partnerships strengthen network’s presence

IPG Health, the world’s leading global healthcare marketing communications network, has further strengthened its European presence with the launch of FCB Health Vybe, a new full-service agency to help clients accelerate their business and impact in the country. Born out of a strategic affiliate partnership, the new agency offers a wide range of services and will be led by Andrea Tessarin as Managing Director.

Additionally, building on successful strategic partnership with affiliate agency McCann Health Italy, the network is rebranding the agency from McCann Health Italy to McCann Health Boot in the same market. McCann Health Boot will be under the leadership of Alessio Carli as Managing Director, while expanding his role to President of IPG Health Italy. This expansion and alignment of IPG Health’s strategic affiliate partnerships in Italy demonstrates the network’s commitment to delivering the best talent, capabilities and expertise for the right, bespoke solution for every client in every global market. 

Both agencies will report into Alessio Carli as President of IPG Health in Italy, who will partner with a proven leadership team focused on creating greater synergies, alignment, and growth across the IPG Health network in Europe and around the world.


An image of two people from IPG Health Italy


“We accelerate progress in health for good and for all, because health concerns everybody,” affirms Alessio Carli. “Reliable and evidence-based communication is a responsibility for all of us. We partner with our clients, healthcare professionals and institutions for a common goal: promoting health in people's lives. Our two Italian agencies will work to combine science and creativity, to amplify communications, to challenge conventions and to spread game changing truths. We bring to life science-based creative ideas tailored to each stakeholder in healthcare and suitable for an omnichannel ecosystem.”

“Italy is one of our core markets across Europe and one of the top six in the world. This new alliance boosts our offering in Italy and the region” Jörg Hempelmann, President, IPG Health Europe said. “Alessio and his team combine a strong creative reputation with a deep knowledge in marketing in healthcare. We are very proud to enhance our partnership and look forward to an extended cooperation,” 

Saturnino Izquierdo, President, Global Client Solutions for International Markets, IPG Health said: “Through this alliance, both agencies will harness the vast expertise, specialized offerings, and resources of the broader IPG Health global network to drive greater growth and impact for our clients, their brands, and our people.”


About FCB Health Vybe

FCB Health Vybe is an IPG Health Associate Company driven by a "Never Finished" approach, to create long-standing ideas to bring value in people lives and build brand value over time. Headquartered in Milan, Italy, and with a team of top-level professionals committed to a better and healthier world, it operates in different branches of health and pharma industry: beauty, animal health, cardiology, dermatology, endocrinology, epidemiology, hematology, hepatology, neurology, oncology, pediatrics, pulmonology, rheumatology, supplements, urology and wellness. The agency’s capabilities include branding, consumer health, OTC and wellness advertising, congresses and events, corporate communication, digital and social media communication, disease awareness, advocacy and activation campaigns, health consultancy, internal communication, professional training, education, PR and strategic planning. Visit fcbhealthvybe.com to learn more.

About McCann Health Boot

McCann Health Boot, an IPG Health Associate Company, is a full-service healthcare advertising and consulting agency that balances insight, intelligence, inspiration and creativity, focused on the health landscape. For over three decades, a team of over 90 highly specialized professionals has been creating connections while providing operational excellence, compelling and strategic communication and outstanding creative award-winning campaigns. The agency’s capabilities merge all segments of healthcare, including strategic consultancy, market access and government affairs, advertising and promotion, medical communication and education, patient engagement, digital, social media and PR communication. Earning recognitions in some of the most prestigious award like ADC Italy, Eurobest, The One Club Show, Creative Floor, Saniss, McCann Health Boot is the most awarded healthcare agency in Italy. Visit mccannhealthboot.com to learn more.

About IPG Health

IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,000+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades including “Healthcare Network of the Year” on Ad Age A-List 2023, “Network of the Year” at the 2022 London International Awards, 2022 MM+M Awards, 2022 Manny Awards, 2022 Clio Health Awards, and the 2022 Cannes Lions Festival. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.