McCann Health Boot


McCann Health Boot, an IPG Health Associate Company, is an award-winning healthcare agency
headquartered in Milan, Italy. Guided by our proprietary and unique philosophy, "Truth Well Told," our strategic approach to creativity inspires ideas that challenge convention and change lives.

As a full-service agency, we combine best-in-class creativity, strategy, science, and technology to design integrated, innovative communication solutions.

Our extensive knowledge and experience encompasses a variety of areas including:

  • Aesthetics
  • Animal health
  • Cardiology
  • Corporate
  • Dermatology
  • Diabetes
  • Hematology
  • Immunology
  • Oncology
  • Ophthalmology
  • Pain
  • Rare disease
  • Wellness
  • Women’s health


We partner and work closely with our clients – major national and international health and pharma companies, patients associations and healthcare professionals – to accelerate their businesses and their impact on people’s health.

Humanity, relevance, togetherness, acceleration, and pride drive our work every single day.



  • Strategy: Insight, data, and analytics
  • Creativity & PR: Consumer and HCP comms
  • Science: Medical strategy and A&P
  • Medical communications: Promo and educational events
  • Consulting: Consulting, market access, and public affairs
  • Digital & technology: Engagement, experience, and omnichannel
  • Commercial: Business and project management

Award-winning creative