McCann Health Boot, an IPG Health Associate Company, is an award-winning healthcare agency
headquartered in Milan, Italy. Guided by our proprietary and unique philosophy, "Truth Well Told," our strategic approach to creativity inspires ideas that challenge convention and change lives.
As a full-service agency, we combine best-in-class creativity, strategy, science, and technology to design integrated, innovative communication solutions.
Our extensive knowledge and experience encompasses a variety of areas including:
- Animal health
- Rare disease
- Women’s health
We partner and work closely with our clients – major national and international health and pharma companies, patients associations and healthcare professionals – to accelerate their businesses and their impact on people’s health.
Humanity, relevance, togetherness, acceleration, and pride drive our work every single day.
- Strategy: Insight, data, and analytics
- Creativity & PR: Consumer and HCP comms
- Science: Medical strategy and A&P
- Medical communications: Promo and educational events
- Consulting: Consulting, market access, and public affairs
- Digital & technology: Engagement, experience, and omnichannel
- Commercial: Business and project management
How do you help a brand of generic medicines reinforcing its positioning? Find the southernmost geographical extreme point of Italy, where access to health is extremely hard. Bring a task force of doctors for 3 days. Share the initiative through a beautiful documentary in 4 episodes.
Via G. Spadolini, 7 Centro Leoni
Building B, 20141 Milan, Italy
Via Cardinal De Luca 22, 00196 Roma, Italy