McCann Health Boot

“Fragments of Beauty," a response to pervasive age-shaming on social media, advocates for women's freedom to choose how they want to look. 
Swiss artist Simon Berger shattered hundreds of hurtful comments displayed on a glass wall to create a striking portrait, transforming hatred into a message of self-esteem, empowerment and inclusion for all women.

To help young people with asthma overcome shame and adhere to treatment, together with Uzi Lvke - rapper and asthma patient - we launched "Dunfiato." The song and campaign speaks the language of youth while highlighting the importance of breath through the stories of those with asthma.

The Premature Book is the smallest educational book in the world for parents. Written from the perspective of a premature baby, it includes simple recommendations on proper health standards to protect these little ones from respiratory syncytial virus and to recognize its symptoms.

We turned a wheelchair - the greatest fear for every newly diagnosed multiple sclerosis (MS) patient - into a beautiful, ordinary chair designed around their stories and advances in treatments to help hundreds of young patients to see a different and bright future.

Inspired by the courage of little patients, The Brave Belt is a karate belt that gives parents and caregivers the strength to face the hard battle of pediatric cancer, becoming a support program in different Italian hospitals.

In Italy, unprotected sex is the main risk for HIV infection. Beautifully shot on film, PrEPARED is the first documentary that investigates sexual habits with no prejudice: eight stories for eight different chapters based on data, to prove that great protection gives greater freedom.