The Premature Book

“The Premature Book” was designed by Manuela Adreani, one of Italy’s best-known childrens’ book illustrators. It is written in the first person as if the infant is narrating a fairy tale about the care they need. Being so small, the book is difficult to read with the naked eye, reflecting the campaign’s core message; "I'm small, I need big attention." The campaign's supporting website provides additional valuable resources and information.