IPG Health strengthens presence in Central and Eastern Europe with FCB Health Spark in Poland

IPG Health, the world’s leading global healthcare marketing communications network, is evolving its offering in Poland to accelerate global clients’ business and impact in the region. Building on the successful strategic partnership with affiliate agency IPG Health Spark Warsaw, the network is rebranding the agency to FCB Health Spark.

This move brings the storied FCB Health brand and it’s “never finished” spirit to the Polish market, along with the power of the broader IPG Health network. FCB Health Spark demonstrates the network’s commitment to delivering the best talent, capabilities, expertise, and bespoke solutions for clients in the Central and Eastern European region.

Headquartered in Warsaw, FCB Health Spark provides a wide range of services, including creative, strategy, branding, medical writing, and consulting, as well as digital support. Notably, a dedicated technology team at FCB Health Spark supports clients across the Veeva (Salesforce) platform, as part of the global IPG Health team for the Veeva platform.

An image of seven FCB Health Spark employees

IPG Health’s President, Global Client Solutions for International Markets Saturnino Izquierdo said, “FCB Health Spark will deliver even greater value for our Poland-based clients, as well as those spread throughout the Central and Eastern European region. Our continued partnership will take our clients and their brands to even greater heights.”

FCB Health Spark will be led by Managing Director Mariusz Otowski, who brings over 25 years of marketing, communications and advertising experience. “The past twelve months have been characterized by rapid growth and the buildup of new, solid relationships with our clients, both in Poland and across the region. Bringing the iconic FCB Health agency brand and spirit will undoubtedly accelerate impact for our clients and their brands,” said Mariusz Otowski.

Joerg Hempelmann, President of IPG Health Europe commented: “Our team in Poland is doing great work for our clients in the region and has already been awarded with the first Effie Gold awards for its work. We are looking forward to intensifying our commitment in Central and Eastern Europe.”

About FCB Health Spark

Part of the IPG Health network, FCB Health Spark is a team of 35+ highly specialized professionals that collaborate with the agency's clients in the areas of strategy, creative, digital, technology and medical consulting. The agency expertly combines marketing services with content production and creation, supporting clients in their fully professional communication with HCPs, including Salesforce structures and sales support. FCB Health Spark's client portfolio spans local and global IPG Health network clients. In 2022, the agency won two golden Effie Awards in the Medicines and Supplements category in Poland. Visit FCB Health Spark to learn more.

About IPG Health

IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,000+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades including “Network of the Year” at the 2022 London International Awards, 2022 MM+M Awards, 2022 Manny Awards, 2022 Clio Health Awards, and the 2022 Cannes Lions Festival. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to learn more.