What role does technology play in creative marketing? FCB Health New York’s Bryan Gaffin answers

In the latest from MM+M, FCB Health New York's Executive Creative Director Bryan Gaffin highlights four campaigns that leverage technology in a way that helps "humanity grow and thrive."

He notes that these campaigns "not only challenge the status quo, but also pave the way for innovative applications of technology without ceding the creative thinking to machines."

"The real value of technology, whether hi-tech or low-tech, lies in its imaginative application," Bryan said. "In the right hands, it can create ideas that change our lives for the better."