In the latest from PM 360, Mike Guarino, Chief Commerical Officer at IPG Health, highlights the skills he deems most important to succeed in marketing. He notes that a candidate's value goes beyond the hard skills, and that we must “look beyond the typical checklist of skills when hiring for the future.”
“Empathy. Humility. Response to change. Openness to diverse ideas,” Mike said. “While some may see these as idealistic, these traits are essential to our ability as individuals and marketers to thrive in an ever-changing, ever-challenging world.”
