McCann Health Dubai, in partnership with the Testicular Cancer Society and FP7 McCann Dubai, launched a campaign featuring the Wall Street Bull’s “most-checked balls on Earth” to “remove the stigma around testicular cancer and normalize the behavior of performing regular self-checks,” said Stefan Schutte, Associate Creative Director, FP7 McCann Dubai.
Now, when someone posts a photo on Instagram of the “Charging Bull’s balls,” the Testicular Cancer Society replies with a “light-hearted, punny response” and a self-check tutorial video.
"Self-examination is not something we talk about openly or often enough, but here on Instagram we have this giant set of bull balls being checked out by thousands of people every day," said Stefan. "So, we thought, if everyone is taking the time to check out those balls, why can't they just take a couple of minutes to check out their own?"
