FCB Health London’s Executive Creative Director Jamie MacCarthy-Morrogh sat down with Saville Production’s Rupert Maconick for a conversation on working with life-saving brands.
“It’s always great to be able to apply that creativity to [client work] and actually tell a story to a patient that really could make a difference to them,” Jamie said.
Jamie shared some of his most significant projects, such as a pro-bono campaign with Heart Research UK, which raised awareness about heart health, and a multiple myeloma campaign that aimed to ease fears associated with a cancer diagnosis.
“The work that we do is inherently purpose driven if we’re talking about improving lives,” he said.
Jamie discussed how his healthy obsession with creativity led him to this impact-driven career and offered words of wisdom for young professionals entering the healthcare marketing industry.
“Having a creative mindset is vital,” he said. “Find your outlets, make things, write things, feed that creative hunger.”
