AREA 23's SICK BEATS Named Ad Age's Tech Innovation of the Year

A big round of applause for AREA 23, an IPG Health company, and partner Woojer, whose work for SICK BEATS was celebrated at Ad Age’s Creativity Awards Gala, taking home Tech Innovation of the Year!

An image with text that reads "SICK BEATS"

For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. Twice a day, they have to wear a giant vest that pounds the chest in order to loosen mucus.

SICK BEATS is the world’s first music-powered airway clearance prototype vest for cystic fibrosis powered entirely by music. Certain sound frequencies (40-Hz) are clinically proven to break up mucus. SICK BEATS syncs up to music and delivers these therapeutic sound waves directly into the lungs.

The SICK BEATS vest syncs up to a phone and is powered by Spotify. Kids can access 40-Hz songs by following the SICK BEATS profile in their Spotify app.