IPG Health Campaigns Win CLIO Awards

Three cheers for AREA 23 and McCann Health London for taking home 14 CLIO Awards collectively!

The award show is “a barometer for excellence in a highly specialized field, recognizing creativity that not only meets the advanced needs of consumers, but addresses the sophisticated challenges, demands and opportunities of a fast-evolving, rapidly expanding global marketplace and industry."
 

“SICK BEATS” by AREA 23

For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. Twice a day, they have to wear a giant vest that pounds the chest in order to loosen mucus. SICK BEATS is the world’s first music-powered airway clearance prototype vest for cystic fibrosis powered entirely by music. Certain sound frequencies (40-Hz) are clinically proven to break up mucus. SICK BEATS syncs up to Spotify and delivers these therapeutic sound waves directly into the lungs.
 

“THE INEVITABLE NEWS” by AREA 23

Every 10 days, a new mass-shooting article appears in a US newspaper. This adds up to thousands of features each year—of stories that are largely indistinguishable from each other. In partnership with Columbia Journalism Review, The Inevitable News challenges the status quo of mass-shooting reporting, and aims to build consensus on a better path forward for covering mass shootings.
 

"The Bread Exam" by McCann Health London

Awareness of breast self-examinations can be hindered in some communities by cultural taboos and tradition. To remedy this issue, The Lebanese Breast Cancer Foundation and Spinneys Flour decided to turn tradition into an advantage, showing women how to perform a self-exam, by teaching them how to bake bread.

Six additional IPG agencies, including McCann Paris, McCann Worldgroup Germany Dusseldorf, FP7 McCann Dubai, and Weber Shandwick’s offices in London, Frankfurt and Istanbul, partnered with McCann Health London to create this game-changing campaign.